Eat That Frog!!

Author: Russell Haworth
Published: 4th July 2016

Eat that Frog!

For those that aren’t familiar with the book Eat That Frog, I will summarise: Humans have a tendency to procrastinate. We tend to put off decisions in the hope that they will either go away or someone else will make the decision for us.

The book uses an analogy for this. You are given a frog and you have to eat it. You are given a deadline of midnight and so you have to make a choice.

Do you eat the frog now? In an hours’ time? Or at 1 minute to midnight?

Perhaps the best time to eat the frog is immediately. You’re then free from the burden of knowing you have to eat the frog for the rest of the day. The longer you leave it the larger the frog looms – until you are spurred into action.

A good example of this is the recent chaos caused by the rush of people registering to vote in the recent EU referendum. The last minute rush crashed the system!

Most people were aware of the deadline but put off making the decision to register until the last minute.

In our work with family businesses we see the same thing happening, especially when it comes to discussions around succession planning.

There are a huge number of statistics flying around about the number of family businesses who either don’t have a succession plan, or a plan that they are unhappy with, but I am only interested in one statistic for this post.

During my research for a book that I am writing I have discovered a fascinating statistic courtesy of The Office of National Statistics*. They have found that 100% of people will, at some point in their lives, die!

This shouldn’t come as a surprise to us. But given that we know this, you would have thought we would be better at making big decisions. Like who should take on the business when you are no longer around to run it.

Due to this procrastination, most people are forced to seek advice following a ‘pain point’. A relative dying, the diagnosis of a terminal illness, etc.

In other words they put off eating the frog until they are forced to do so.

Discussions around succession planning are similarly left until the issue is either forced or triggered by an event.

Death is already a pretty horrible time for the people that are left behind, so having the additional stress and ‘hassle’ of having to sort out who does what in the family business will be unwelcome at best.

By having discussions before disaster strikes – and in collaboration with all the key stakeholders in the business – will help in avoiding such a situation.

These discussions are often put off due to worries that expectations won’t match those of other stakeholders. But ignoring the issue isn’t going to either change the fact that it exists or make it go away.

Discussing things in a timely, open, honest and collaborative way can ensure that the preferred course of action, be that the passing of the business to the next generation, or an agreement to sell the business to another party, is understood.

This may not be what you as a founder of the business anticipated but it is surely better to know that your affairs can be dealt with easily when you ‘pop off’ rather than have the potential to cause family disputes and fallings out and potentially the business failing!

Now… Where’s that frog!?

[*Not actually from the ONS, but I am fairly confident of its accuracy!]