Investing explained in emoji

By Huw Jones

We have been extolling the virtues of a “buy and hold” approach to investing for a long time.

Get the risk right at outset and invest for the long term in a portfolio of globally diversified, low cost investments.

Use index tracking funds to keep the costs as low as possible and let the markets do what they do – bounce up and down in the short term and deliver growth over the long term.

Remember that past performance is no guide to the future and the value of your investments can fall as well as rise.

We recently came across the video below thought it would be a good idea to share with our clients. It shows the journey (in emoji) experienced by most investors and the investing experience of our clients.


We provide the framework and discipline to give our clients the best possible chance of a successful investing experience. As counter-intuitive as it may seem, the best thing to do when the market is bouncing around is to sit on your hands and do nothing.

Remember you can significantly reduce the volatility of your investments simply by looking at them less often.